Client:
Valor Humano
Industry:
Organizational consulting
The Challenge:
The challenge was to create a complete brand identity for Valor Humano, an organizational consulting firm with a presence in Central America, Canada, and Spain. The brand needed to clearly and professionally communicate its mission: to empower human talent within companies. The goal was to develop a visual system that was consistent and adaptable to diverse cultures and markets.
The Solution: A visual system with profound meaning.
We created a comprehensive visual system. The logo, crafted from the founder’s hand, is integrated into a pentagon that represents the human being. The color palette, with golden and purple tones, evokes royalty and mystery, drawing from hermetic philosophy to convey a concept of value and depth. Complementing the logo, a full identity system was designed, including the website, social media assets, and other visual materials.
The Impact:
The new brand identity for Valor Humano became a fundamental tool for its expansion and positioning in the global market. By having a coherent and adaptable visual system, the firm was able to establish a professional and trustworthy presence in Central America, Canada, and Spain. The design not only represented the brand but also communicated its value and its mission to empower people.